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In this episode, variety entertainer Carisa Hendrix takes us through some of her personal steps to success which includes hiring a full-time assistant, Facebook Ads, press releases, and doing things out of order!
Hailing from Calgary, Carisa is a variety entertainer who for the past ten years has professionally performed magic, sideshow, circus, and fire acts. She’s taken her act all around Canada and the world. She’s been featured in Ripley’s Believe it Or Not, Vegas Strip Search, and the Guinness Book of World Records where she holds the record for “longest duration fire torch teething.”
She’s a skilled entertainer with a wide range of talents which also includes artistic director of Ballyhoo Entertainment where she crafts and designs custom entertainment options for corporate and special events.
She’s a trusted authority in fire eating and teaches on the subject via her blog at Firepedia.com.
Let’s just say she’s not the sort I’d like to happen across in a dark alley.
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Interview with Carisa Hendrix: Success Quote
• A generous spirit.
• Authentic relationships.
• Consistent, considerate, and complete work.
Carisa’s Road to Success
Carisa tells about the broad topics of knowledge she has that have contributed to her entertainment business success.
Hiring an Assistant
• Hiring a full-time assistant, and what’ she’s learned in the process.
• Hiring someone that wants what she’s accomplished, so she’s also mentoring someone as well as paying them.
• The value of having a personal assistant.
• How she realized that she needed an assistant.
• How to interview and pick your assistant.
• Writing a good job description.
• Bringing a non-biased third party to the interviews.
• Job duties of her current assistant.
• Cultivating relationships with the press.
• How write press releases.
• Have something to offer them.
• Write it so the editor doesn’t have to do anything.
• How to spin things to be more attractive to editors.
• What needs to be in a press release?
• Try to figure out what would make a good story. An interesting hook. Why now? What’s happening now?
• Who do you send press releases to? How do you build your press list?
• Not limited to just news press, but blogs and other new media avenues
• Using Facebook ads to reach very specific audiences.
• Using ads to build their community.
• Getting in front of and staying in front of the people who have already seen their shows. Top of Mind Awareness
• Starting conversations around their brand.
Doing Things Out of Order
• When working on a goal, take a step back and see if you should be doing things in a different order.
• Don’t obsess over the specific order of things. Sometimes, it may be more effective to do things out or order.
Other Topics Covered
• Sometimes you need to fire clients.
• Entertainment is art in the pursuit of joy.
• Talks about some of the “normal” jobs she’s had.
• How she almost went down a different road entirely.
• Having to re-learn some things.
• Her parasol act that she uses as a CEO piece.
• The things that get measured, get managed.
If there’s something you really want to do, find out under what circumstances it would be pleasurable, and make you feel successful. Know why you’re doing what you’re doing.
Recommended books and resources:
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Step by Step to Standup Comedy Workbooks by Greg Dean
Workbook 1: How to Write Jokes
Workbook 2: How to Improve Jokes and Routines
Workbook 3: How to Remember Jokes Naturally
Workbook 4: How to Be a Funny Performer
Workbook 5: How to Get the Experience to Be Funny
Where can we find Carisa Hendrix?