Tag Archives | marketing

S8E8: Tom Ameen — Building a Career as a Musician

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In this episode, Tom Ameen talks about how he’s built a successful career as a classical pianist. Topics include restaurant gigs, getting private parties, and selling albums. He also talks about his new solo piano Star Wars album, which is awesome!

Tom has played piano since he was 12 years old and studied under acclaimed pianist James Tannenbaum at the Cleveland Institute of Music.

He’s gathered a wonderful following around Los Angeles which has afforded him many opportunities to collaborate with some top names like Grammy nominated artist Jim Brickman, performing on many of his albums. Tom even found himself performing as J.J. Abrams’ personal pianist.

He’s recorded many albums with Canadian-based label Somerset Entertainment, some of which are Wal-Mart exclusives, others to be found at theme parks around the country. My favorites are his albums that he’s put out which contain music from the Disney theme parks, and these have charted on the Billboard Top 10! Probably the most exciting of all, Tom has just released his latest album, Journey to the Stars which features renditions of his favorite themes from the Star Wars movies!

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Bonus: How are Jay Alexander & Christian Cagigal Building the Fog City Magic Fest

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I’ve invited back onto my show Jay Alexander and Christian Cagigal because they have been putting together a four-day festival of magic up in San Francisco called the Fog City Magic Fest and I wanted to get them on to talk to them about how they’re putting it together.

They take us behind the scenes and talk about the nuts and bolts of how they’re going about putting together this four-day festival of magic.

 

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S8E7: Katie Marchese — Running a Magic Biz & Working with Her Husband

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Last week I interviewed Mario the Magician. Katie is his wife and other half. She works with Mario as a team and handles all the business and marketing aspects of their business. If there’s one thing I’ve learned, it’s essential for your spouse to be onboard and supportive of your entrepreneurial efforts, and this week, we’re diving into that very perspective!

 

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Best of Episodes: Show Business Lessons from Jay Alexander!

These are show notes taken from an audio interview. To listen to the actual interview, please use the player above.

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I’m currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I’m running my six most downloaded episodes. I’ll be back on the first of the year with brand new episodes! In the mean time, enjoy these “Best of” episodes.

In this episode I talk to magician Jay Alexander! We talk all about various methods that Jay uses to market his business, encourage word of mouth, build relationships with his clients, and customize his shows!

Jay Alexander is one of the top corporate and society entertainers in the country and one of the highest paid magical performers in the industry.

Jay started his career early performing for the patrons of his parent’s shoe store. At the age of 14 he won the Society of American Magicians Gold Medal of Honor.

He now creates customized shows for Fortune 500 companies. Some of his corporate clients include Apple, Cisco, Lucas Films, Bank of America, Kaiser Permanente, Coca Cola, and Chrysler. He’s also performed at private parties and events for the likes of Robin Williams, The Rolling Stones, and Duran Duran.

In the words of Ron Wood from the Rolling Stones, “Jay is the best magician I have ever seen!”

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S7E10: Adam Wilber (Ellusionist GM) — Publishing Your Effect

These are show notes taken from an audio interview.
To listen to the actual interview, please use the player above.

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In this episode, Ellusionist General Manager Adam Wilber talks about the ins and outs of publishing your own effects to sell. He also tells some of the ways he’s drumming up his own business and booking gigs.

Boasting clients like CBS, NatGeo, SyFy, C|Net, and Discovery Channel, Adam spends his time in the corporate arena giving his clients “entertainment that doesn’t suck” with both close up and stage magic.

Not only that, but Adam is also the General Manager for Ellusionist internet magic shop having created a number of products in their catalog including Pyro, which allows you to shoot fire from your hands, and The Working Man, a video which takes you through some business strategy to help you start making money performing magic.

 

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S6E12: Thom Britton — The Danger Circus

These are show notes taken from an audio interview.
To listen to the actual interview, please use the player above.

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In this interview, Thom Britton talks about building and marketing his three-man theatrical variety-type show, The Danger Circus. He talks marketing, publicity, working with agents, and a great deal of other related topics!

Thom is quite the showman, eating fire, directing plays, producing circus shows, lecturing on science, and studying the history of side shows and freak shows.

He’s been a professional performer for over 26 years with his various shows including:

Freakshow & Tell, his now retired one man show, that combined lecture and performance art, and covered his very personal journey into the world of the circus sideshow.

His current show is The Danger Circus, a three-man circus show that features fire eating, glass walking, knife juggling, dangerous escapes, and a unique blend of illusion and sketch comedy. You’ll be able to catch this show on tour very soon.

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S6E9: Brad Ross — How to Market Your Show Business

These are show notes taken from an audio interview.
To listen to the actual interview, please use the player above.

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In this interview, Brad Ross tells us how to market our show business and holds nothing back! My head is still reeling with all the knowledge Brad dropped. Also, find out how you can get a free 30 minute phone consult with Brad!

For six years, Brad toured with Disney Live in Mickey’s Magic Show. This alone has taken him to 5 continents, 25 countries, and allowed him to perform in 16 languages. In fact, he’s entertained literally millions of people worldwide!

He’s been featured in over 500 national and international TV appearances including the Rosie O’Donnell Show, FOX TV’s Good Day New York, Decco Drive, and on the Disney Channel.

He can now be seen touring his brand new illusion show “Brad Ross’ Unbelievable,” where he brings a new approach to the classic theatrical art, the art of magic.

Finally, Brad is also a well-known author, speaker, and marketing guru to magicians and other entertainers worldwide. He helps fellow entrepreneurs live their dreams through his seminars and training courses including his flagship course, “The IT Factor: Secrets to Skyrocketing Your Career!”

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S6E8: Clay Mabbitt — Sell Out Your Theater Show

These are show notes taken from an audio interview.
To listen to the actual interview, please use the player above.

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Clay Mabbitt runs a blog and podcast called Sold Out Run where he helps theaters fill their seats with more than just friends and family.

Basically, he’s a marketer and an actor. He’s using his skills and knowledge taken from his years working in a marketing firm in Indianapolis and applying them to find out ways to get butts in seats in theater productions. It seems to work because in 2010 he applied what he knew from his professional marketing background to his first theatre production, and he sold every seat for the entire run. Hence the name, Sold Out Run.

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S5E10: John Abrams — Assembly Shows

These are show notes taken from an audio interview.
To listen to the actual interview, please use the player above.

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In this interview, John Abrams brings us into his business performing assembly shows at elementary schools. He doesn’t hold anything back and even gives us some example scripts designed to make his shows more effective in their intended objectives!

John Abrams is a magician, actor, Emcee, husband and dad, who has found his passion, and probably also his calling in performing school assembly shows for elementary schools.

Since 1998, John has performed school assembly shows, starting with his flagship show, Animal Magic, featuring all live exotic pets. He would perform that show an average of 250 times per year. Since then, he’s created countless other shows that bring inspiration and help teachers tackle topics like bullying, drugs, and the importance of good character. He currently performs over 500 shows each year at elementary schools and libraries all over Southern California.

John is also an expert in marketing and has taught his methods of getting shows to other performers over the internet, through lectures, and various information products.

 

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S5E4: David Aiken — the Checkerboard Guy

These are show notes taken from an audio interview.
To listen to the actual interview, please use the player above.

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In this interview, David Aiken talks about his juggling career, branding, interjecting comedy into real life, and a great story that involves him on the Barenaked Ladies Ships & Dip Cruise!

David Aiken, AKA the Checkerboard Guy is an award-winning interactive comedy juggler from the Great White North!

Performing for corporate events, cruise lines, and at other various venues, David has traveled the world with his act including North America, Austrailia, Europe, and Asia, and even learned to perform his act in Japanese since he was invited back there so often. He’s performed for clients such as Air Canada, Honda, the Canadian Football League, The National Hockey League, and even had the opportunity to perform for Canada’s Prime Minister.

Royal Caribbean International says that David is “A wacky crazy man that will keep you laughing! and a delight to work with!”

 

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