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Clay Mabbitt runs a blog and podcast called Sold Out Run where he helps theaters fill their seats with more than just friends and family.
Basically, he’s a marketer and an actor. He’s using his skills and knowledge taken from his years working in a marketing firm in Indianapolis and applying them to find out ways to get butts in seats in theater productions. It seems to work because in 2010 he applied what he knew from his professional marketing background to his first theatre production, and he sold every seat for the entire run. Hence the name, Sold Out Run.