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Paul Arden
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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Paperback – June 1, 2003

by Paul Arden (Author)
4.5 4.5 out of 5 stars 1,367 ratings
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Previous page
  1. Print length
    128 pages
  2. Language
    English
  3. Publisher
    Phaidon Press
  4. Publication date
    June 1, 2003
  5. Grade level
    8 and up
  6. Reading age
    13 years and up
  7. Dimensions
    4.75 x 0.5 x 7 inches
  8. ISBN-10
    0714843377
  9. ISBN-13
    978-0714843377
  10. See all details
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From the Publisher

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

Editorial Reviews

Review

'Talented but timid? This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world ... Arden is punchy and memorable about failing better next time.' – i-D

'Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom.' –Shots

'Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again.' – Shots

'The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horrific mistakes Outrageously genius.' – Good Book Guide

'... A wonderful book by one of the most brilliant men I have ever met... I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational – as is this practical, unpretentious little book.' – Amanda Platell

'... Deliciously rich paperback ...' – Chicago Sun-Time

'British adman Paul Arden's semi-parodic study in self-help is as funny as it is provocative.' – Radar

'Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be , packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible.' – PAPER Magazine

'I read this book regularly. It's like my little holy book that I skim through every now and then. It's about advertising and the workplace, but I find a lot of the content can be applied to just about anything.' – Mozhdah Jamalzadah

'Essential reading for those who wish to live a more daring and creative life.' – Chichester Observer

About the Author

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

Product details

  • Publisher ‏ : ‎ Phaidon Press; First Edition (June 1, 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 128 pages
  • ISBN-10 ‏ : ‎ 0714843377
  • ISBN-13 ‏ : ‎ 978-0714843377
  • Reading age ‏ : ‎ 13 years and up
  • Grade level ‏ : ‎ 8 and up
  • Item Weight ‏ : ‎ 6 ounces
  • Dimensions ‏ : ‎ 4.75 x 0.5 x 7 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,367 ratings

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,367 global ratings

Top reviews from the United States

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5.0 out of 5 stars Great book common sense
Reviewed in the United States on February 9, 2024
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smf
5.0 out of 5 stars This is a fun one
Reviewed in the United States on November 8, 2023
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Amma
5.0 out of 5 stars Perfect Bathroom Read or GIFT Item!
Reviewed in the United States on April 17, 2015
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Karen Briscoe
4.0 out of 5 stars Inspiration and Insights!
Reviewed in the United States on February 26, 2023
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The Island Reader
5.0 out of 5 stars Solid book to begin the New Year.
Reviewed in the United States on January 16, 2016
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Rob Kirk
5.0 out of 5 stars Love it, love it, Love it
Reviewed in the United States on December 7, 2019
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M. TODAI
3.0 out of 5 stars I am glad I did not pay full price for this book based on reviews seen earlier
Reviewed in the United States on November 28, 2009
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5.0 out of 5 stars My Go To Graduation Present
Reviewed in the United States on January 29, 2022
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Kaderija
5.0 out of 5 stars Neat little book
Reviewed in Canada on March 31, 2022
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Rafael Muñoz
5.0 out of 5 stars Life changing
Reviewed in Mexico on July 21, 2019
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barbara
5.0 out of 5 stars Bellissimo
Reviewed in Italy on August 29, 2019
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5.0 out of 5 stars 👌👌👌👌👌
Reviewed in India on November 14, 2019
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Victor
5.0 out of 5 stars Genial
Reviewed in Spain on February 5, 2019
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